There are endless metaphors for starting and running a business, and I'd like to take this opportunity to recognize just how much these water-based sayings really are a part of our culture. After all, this is the 'water issue,' it would almost be unjust not to overuse the clichés, puns, and colloquialisms when relating life to water.

On the face of it you may be wondering what swimming has got to do with business. So here's my attempt to muster up some obvious puns and metaphors such as
'swim your way to success,' 'sink or swim,'
or 'dive in at the deep end,' but the real magic and power in their meaning comes from their delicate subtly. My favorite: Just keep swimming.

The phrase, "Keep moving forward," has been appearing a lot in my life lately, and I think it's the perfect topic for our spring issue. Winters in these parts, albeit beautiful, can get long - it's innate that people retreat and recalibrate. But what would spring be without having first experienced the winter. Spring is our season to step outside, gain new perspective, and move forward.

You see, when I set out to write this issue's HELLO column, it felt like we were caught in the perfect storm at Lake + Co., we couldn't catch a break - I mean for months; between personal lives, death, illness, and motherhood, we were drowning, literally in our own ambitions. Then it hit me - while our culture doesn't really like to acknowledge it, hard times happen. They teach us lessons, make us stronger, and give us a deeper sense of who we are and what we want out of life. Our lessons in life and business are no different than anyone else's, but talking about them could have value to you, our readers: the inspired ...And the parallels to the radical tides faced by those intrepid (or crazy) enough to have set sail on such an inherently risky pursuit. The pursuit of happiness as we like to jokingly refer to it around the office. But it's true.

If you've been following along in our other issues, you'll already know that there's a lot of heart and soul dumped into these pages. I mean everything. It's our H2O (2 parts heart, 1 part obsession). And all with good reason; we exist to tell the story. To bring people together.

We work hard on culture, knowing it's one of the hardest things to transfer. It's why economies struggle, it's why businesses
lose their direction and it's why people get discouraged. But part of what makes our communities work is having people from all walks-of-life, bound together. And one thing that binds people together: storytelling. That's truly our mission with Lake Time Magazine - to go beyond. To make the connection, expand the boundaries of our individualistic pursuit of happiness, and shift reality. The more we promote, applaud, and actively inspire well-intended efforts, the more others will be drawn to them.

In that spirit, we urge you to take a cue from those who are, and have been, making waves - the adventurers, the activists, the makers, the doers, the dreamers ...they're all right here in these pages. And, amazingly,  in our neck of the woods. We love the idea of the unknown, and we celebrate those bold enough to explore. 

So keep going. Keep riding the waves and taking risks because in the end, it's the unknown, where the possible and impossible collide, that keeps us afloat. It's not so much the wave or the ride, but sometimes it's just enough to be out there, keeping your head above water.